Writing excellent content is a smart move for any business, but without including targeted keywords, you may find that it isn't as effective as you think.
The methods in which to research keywords effectively have changed over the years, and while it is imperative that you do it, knowing the most effective ways to research and discover which keywords will work best for your business can help give you the edge over your competitors.
Keyword research is all about finding the search terms that people use to discover products and services like yours. The better the insight you can get into this, the easier it will be to develop content that targets these keywords and phrases and therefore, the more likely that your content will appear in the search results.
While using keywords that exactly match a person's search is no longer crucial in ensuring your content is displayed on SERPS, this doesn't translate to not bothering to do your keyword research at all. By doing these investigations, you discover what your audience cares about, therefore getting to know them better and understand more. This can then help inform the topics that you use to pull together your businesses content strategy and the words and phrases you should target.
By doing this, you provide content that is of value and answers the questions that your customers are asking.
What's even more crucial to remember though is that keywords can have different meanings below the surface, and making sure you understand a searchers intent is crucial in your decision-making process over which keywords to focus on.
To verify what a user's intent is in a keyword, it's a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up.
The best way to start researching keywords is to list all the relevant topics that surround your business. You can then use a keyword research tool to understand better how important each of these topics is to your customer. By focusing on those that are the most important, you can then start to examine keywords that surround these topics and learn which ones you are most likely to rank for. You can also use Google to discover the related terms to your keywords, which can help you think of additional keywords that might not have otherwise sprung to mind.
Checking out how your competition is ranking for each of the keywords you have chosen can also be helpful. If your competitors are ranking for words and phrases on your list, you need to make sure that you do too – but only if it is relevant for your business. Not all keywords that are important to your competitors will be important to you and vice versa, so try to be strategic and selective when deciding which ones to go for.
Remember, keep your keywords list short and sweet. Don't try to rank for every keyword and phrase that's linked to your business. Instead, focus on a handful of keywords and phrases and narrow down your list to ensure that you can remain as focused and effective as possible.
By doing the above, you can create a list of keywords that'll help you hone in on the right topics for your business, and you'll soon start to reap the benefits of that!
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