Facebook can be a useful business platform where you can promote your products and services, and reach new customers, as well as create a sense of community and feeling of loyalty amongst those customers you already have.
So how can you ensure that you have a smart Facebook business page and that you are using Facebook to greatest effect? Here are some tips to help you.
Define your target audience.
The better you know your audience, the easier it will be to target your content to reach them and pique their interest successfully. Take the time to identify your customer base and discover their needs, their problems and challenges and then set up your Facebook page so it will give them the information they crave and offer them the products and services they desire. Think about who needs what you provide, and try to create a customer profile or several with tailored information to appeal to their tastes.
Remember to employ social SEO.
Use the keyword research you undertook to create your website to inform your Facebook page. You can use the keywords you want to target in your business description as well as the posts that you add on there to make sure that you are more visible to the people you want to reach.
Add relevant, professional images and detailed information.
Remember, if by landing on your business’s Facebook page is the first time a customer meets your business, you want to ensure they get the best possible impression. Make sure, therefore, that you bother to keep your page looking as smart and professional as possible by using compelling, high-quality images that are the right size for the platform. Make sure that you complete every possible field as well, this way your customers won’t get frustrated if they are looking for information and can’t find it.
Post regularly and mix it up.
If you are going to make a success of your page, you need to keep it fresh and lively. Don’t just set up your page and leave it as is. Keep adding images, news, promotions, blog posts, announcements, links, and so on to make your page engaging. If a visitor arrives and sees that you post regularly, that you communicate well and that you are always trying to help and care for your customers they are bound to be impressed. If all they see is one lonely, out of date post from 2004, they might not.
Promote your page.
You can promote your Facebook page by including links to it on other platforms such as your website or Linkedin profile. You can also promote your page and content that you post within Facebook itself using boost post features and Facebook advertising. The more you shout about your page, the more customers will see it, so make sure you include time and budget to do so.
By using the tips above you can help ensure that your Facebook business page stands out, reaches the right people and leads them to the correct information to solve their problems. Doing so can not only increase awareness of and interest in your business but boost sales of your products and services too, so taking the time to make your page as professional and useful as possible is well worth it.
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