When it comes to improving SEO and engaging your customers, smart, informative and entertaining content is a must.
There are a considerable number of different ways to create and present content to your audience and keeping on track of the different platforms you need to update is essential if you want to make them work for you.
Blogs, emails, and social media accounts all need a steady stream of content that can be delivered in different formats – text, videos, pictures and so on to best engage your audience.
Creating content for all these numerous platforms as well as keeping track of what’s most effective may be easy if you are a big business with a dedicated team, but for those just starting out, things can be trickier.
The answer? Creating an intelligent, organized content calendar to meet all of your business content needs.
So how does it work?
First, you need to come up with ideas.
Schedule in regular time to sit down and generate valuable content ideas that answer the questions your customers are asking, preempt the ones they will ask and generally align with their interests. Turn these into a list of topics that you can use to inform your content. Look at relevant sites and check out your competitors to find out what your customers want to know. Places like Quora and Facebook can be beneficial for this and will help you keep abreast of what’s relevant to your industry and marketplace.
Secondly, it’s time to turn your ideas into pieces of content that suit the needs of your audience. Think about what will capture and hold their attention. Using the questions you’ve researched you can divide your content into topics that will address and answer these questions in the best way, and provide even more information to help your customers.
Lastly, figure out how you can get the most mileage out of a single piece of content. Can you turn your blog into a video or an infographic, for example? Make sure that one piece of content can be leveraged across multiple platforms to ensure the most extensive reach.
Once you have all your topics and ideas for different types of content, you need to figure out a schedule to create and publish these on your various platforms. This is where creating a content calendar will help you keep track of what needs to be done.
There are numerous management programs you can download to assist you and help to schedule your content all in one place. The best will also offer insights into how well any particular piece of content is performing.
By having a content calendar, you can work out what you want to post and when and then even upload and schedule these pieces of content ahead of time so that when it comes to publishing the system will do this automatically without you having to lift a finger!
Investing the time and effort into organizing your content in this way will make sure you make the most of all your social platforms, and are doing everything you can to engage your customers and continuously reach potential future customers too.
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