Writing good content can be great for business, improving your website visibility and pushing your business higher and higher in search engine results.
Another way to manipulate content to boost your business, however, is to ensure that it generates links. That is getting people to share what you’ve written on their websites, linking back to yours and thus naturally strengthening your organic SEO.
Creating such content can be tricky, so here are some useful, easy tips to help you generate ideas that will enable you to create the sort of content that leads to a successful, link-worthy campaign.
Before you sit down to write a piece of content, it’s useful to brainstorm ideas. Get everyone on the team involved in this, not just those who are going to write the content. Having different people’s perspectives can lead you to try new things and come up with ideas you might not have thought of alone. It’s all too easy to get stuck in a content rut and produce the same types of pieces over and over. However, by trying new things and experimenting with different ideas and taking your content in a new direction, you can reach new audiences and therefore gain more links.
Check out what’s popular
If you want to create content that is going to generate links, it’s a good idea to find out what people are linking and sharing on the internet. Take a look at what’s popular that relates to the kind of industry your business operates in. What are people talking about? What’s trending? What different types of pieces of content are people lapping up? Once you start to research more you’ll probably find that a lot of the more popular content shares specific themes or narratives that make them so appealing – once you’ve discovered that, you’ve got the secret ingredients necessary to produce content that will be similarly successful.
Don’t be too restrictive
If you make your content brief too restrictive you are likely to only appeal to a very narrow audience, and also find the ideas pool runs dry pretty sharpish! While it’s good to have some idea of direction and theme for your blog as well as to understand who it’s directed at, if you don’t have a flexible brief, you could be doing yourself and your business a disservice. Try to think about what makes the most exciting, relevant, important story – that’s what will generate links and will be far more successful than trying to create content that fits in with your branding or KPI’s. If you consider what your audience will want to read, will enjoy, will be riveted by – that’s the best way to understand whether or not your idea is a good one.
Remember that timing is everything.
Look out for important awareness days that you could use to boost your content and get some more leverage out of it. Also figure out the best timing to release your content, on what platforms and in what form – you need to research and understand your audience to find this out, but the more you know, the more in control you will be of your results.
So there you have it. If you want to generate robust, smart content ideas that will help you create links, follow the tips above, and see what you come up with!
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