Do you have a dedicated marketing team within your business? If you don’t you should think about hiring!
We know it’s hard, especially for small, start-up businesses to dedicate much of their budget to marketing, but this is where you can be most effective when it comes to seeing your business grow. Hiring the right people to do this may mean you have to crunch some numbers and tighten your purse strings, but it will be well worth it in the long run.
All businesses need to face the fact that having a strong online presence is crucial to their success, no matter what kind of product or service they offer. Sure, there are other ways to build your brand and customer loyalty, but without being visible online, it’s going to be extremely tough to make your business a success.
There is so much that can be done in the way of digital marketing that the responsibility can’t fall on one person’s shoulders. You need an effective digital marketing strategy, and several team members each with different areas of expertise to help implement it.
So what kind of people make up a marketing team?
Content marketers – content markers are responsible for creating all types of content from blog posts and web pages to podcasts and videos. They should be creative and imaginative but also understand what’s going to be most effective for your brand too.
Designers – designers need to be able to create beautiful images to go alongside your content, they can build flawless web pages and be in charge of making your brand stand out visually.
Acquisition experts – acquisition experts should be passionate about generating new leads and take care of front-end sales too. They should understand how to transform a one time shopper into a customer who is loyal to your brand.
These core roles are essential in any business, and as your business grows you should invest more money into expanding your marketing team and searching for people to fill even more specialized roles such as a social media manager, video and blog editors and someone who has an intimate knowledge of analytics too.
When you are looking to hire people, make sure you are clear what responsibilities each role will take on. You should create job descriptions that outline the purpose of the position, the key responsibilities and the kind of personality that will fit into your office dynamic too. Make sure you don’t rush this. A good job description will attract the right sort of candidates so don’t be vague. Try to determine what the salary will be too, and be clear about this in your advert otherwise you could end up wasting both your and the applicants time if it turns out their expectations are way over your budget.
Remember, sometimes business is brutal and if someone in your digital marketing team isn’t delivering the expected results, don’t be afraid to tell them they aren’t pulling their weight. If you have to let people go in order to create a dynamic, effective team then so be it. At the same time, make sure that you reward excellent work as people who are acknowledged and appreciated for the work they do feel valued, have more job satisfaction, and are much more likely to stay loyal to your company.
Taking the time to decipher what your most pressing marketing needs are, and finding people that have the right experience and are passionate and dedicated to helping your brand grow will mean you end up with a team of brilliant, enthusiastic digital marketers who are committed to your business for the long term.
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