Engaging with Google is something all part businesses will do. It is the biggest platform from which you can reach your target audience and communicate with your customers. The more robust your organic traffic, the more visible you will be, and the bigger the budget you have to place paid ads, the better.
However, ‘what’s essential for businesses to focus on is how Google can be utilized to find leads and ultimately turn those leads into purchasing, returning customers. SEO is one of the most evident and well-used tactics, and every business, big or small should commit to engaging in best practice SEO, staying abreast of new algorithms and trends and learning how to optimize their websites and content so that search engines like Google can easily crawl them.
While getting SEO right is an ongoing and sometimes costly affair, really focusing on this as part of your business’s marketing strategy is crucial. You might wish to consider hiring an SEO expert to help you navigate the intricacies of SEO and ensure that your business moves up in the SERPs.
It is Google’s algorithm that determines which results are most relevant to any particular audience. The better you can understand what it wants, the easier it will be for you to produce content that fits the bill. The more people who click on and appreciate your content, the more visible you will become and the more likely it will be that customers will buy from you. It is, therefore, well worth creating plenty of well-researched, thoughtful SEO optimized content that answers specific questions your target audience is asking.
There is no doubt about it if you want your business to make money from Google, you need to understand SEO and devise an effective strategy that is smart, flexible and ever-changing to keep your business and Google aligned.
To do this:
Do an SEO audit. Doing an SEO audit gives you a clearer picture of the work you’ll need to do in the future. An SEO audit can ensure that all your URLs are SEO-friendly, that your menus are optimized and that your website is running without fault. It will ensure both your on-page and off-page optimization is up to scratch and ensure any speed issues are handled too.
Do keyword research. Keyword research is essential if you want to ensure you make money from Google. By researching what your audience searches for and identifying which keywords and phrases you wish to rank for, you can bring in relevant traffic to your site – aka people that are more likely to buy from you.
Create SEO-friendly content
Once you know which keywords you want to target, you need to create content that does just that. Make sure your content is well-written and informative, but also that it is formatted for search engines. Using your keyword in your heading throughout the content (especially within the first 100 words), in subheadings, meta-titles, descriptions and image text will help Google understand what you are trying to do.
Create Google ads
If you want to make money via Google, one of the most effective ways of doing so is via Google ads. You do need to spend money to make money here. However, if you are able to set aside a budget, you’ll be able to improve your online visibility and boost targeted website traffic, making it well worth your while. Try focusing on keywords that inspire customers to buy, which will help you convert more of those who come to your site and see your revenue soar.
By focusing on improving your SEO as well as investing in Google ads, you have a winning combination that will take care of both your organic SEO and paid ad campaigns for maximum effect. Use the tips above to get going and start making money from Google today!
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