If you are a smaller business, coming up with an effective digital marketing strategy can be challenging as you simply don’t have the same amount of time and resources to dedicate to it as your larger competitors.
However, this does not mean that putting some effort into digital marketing isn’t necessary, and in order for your small business to grow, you do need to make sure you can afford to dedicate some resource to it.
The good news is that not all digital marketing strategies need to be costly or time-consuming, so here are some helpful tips to get your business headed in the right direction.
Keep it local
A good local search marketing strategy can really help to boost your small business so make sure that you optimize your online listings so when people search for the kinds of products and services you offer in your area, your business makes an appearance.
Pay attention to SEO
The basics of good SEO remain the same, and it doesn’t take a rocket scientist to be able to master and apply these golden rules to optimize their website and make sure that it works for their customers. If your website is confusing, dull, unattractive, illogical and slow you’ll lose customers – no matter how great your offering is – so make sure you pay attention to that and create a simple, easy to use website with clear call to actions, and one that is easy to navigate too.
Try to build links
Link building is an important way to prove to Google that your website is popular and an authority on its subject matter. If you can encourage high authority sites to link back to yours your rankings will get an instant boost. So trying something like guest posting for a relevant, influential blog can be a cost-effective and not too time-consuming way to improve your search results.
Identify keywords and use them to your advantage
Understanding how to identify keywords relating to your business niche is essential. However, you may find that competition for the most obvious keywords is impossible to beat as bigger businesses take over. Instead look for more specific, niche or long-tail keywords and target these instead. Insert them into your web pages and content naturally and consistently and you could see your business rise in the search results for those particular terms.
Building a relevant email list is a great way to gain direct contact with interested customers, so next time you have an offer or piece of news to share you can contact those you know have already shown an interest in your business. Make sure you ask for email addresses at every opportunity, at the checkout either in-store or virtually and you’ll have a ready-made email marketing list before you know it.
Build up your reputation
Small businesses rely on their reputation to continue to do well, so making sure that satisfied customers leave reviews or testimonials can be invaluable. It’s also worth taking the time to monitor your online reputation. If people are talking about you – whether it’s good or bad, you need to know about it.
Build up your social media
No matter how small your business, make sure you have as big an online presence as possible, and yes, that means engaging on social media. Taking the time to build up a following can help keep your business at the forefront of customers minds so don’t shy away and keep your social media accounts updated with fresh content regularly.
Even small businesses need to get to grips with digital marketing so use the above tips to get you started, and once you get going, the scope for improvement is vast!
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