How To Use Facebook Ads For Your E-Commerce Business

Facebook can be a powerful platform to create adverts to help you reach new customers, and remind loyal ones of your presence. Facebook has over a billion users, and so businesses need to learn how to use it effectively and create Facebook Ad strategies that work. With that in mind, here are some useful tips […]

Simple Digital Marketing Tips To Keep You Ahead Of The Competition

If you are a smaller business, it can be essential to devise a marketing strategy that ensures you stand out from your competition. If you don’t have big budgets for advertising, this can be tricky, but by focusing your efforts and recourses on digital marketing and using these simple but useful tips below to help […]

How To Come Up With Content Ideas That Will Generate Links

Writing good content can be great for business, improving your website visibility and pushing your business higher and higher in search engine results.  Another way to manipulate content to boost your business, however, is to ensure that it generates links. That is getting people to share what you’ve written on their websites, linking back to […]

Why Even Small Businesses Should Invest In Digital Marketing

Many small businesses may think that they don’t need to invest in digital marketing campaigns or bother creating a digital marketing strategy. But even the most minor of companies can benefit and should consider dedicated some time and resource to doing so. Here’s why: Email campaigns Email campaigns are inexpensive to set up and help […]

Why No One Is Opening Your Marketing Emails

Crafting a brilliant marketing email can be an effective way to reach new customers and keep loyal ones interested in your brand. However, no matter how smart your content and beautifully enticing your images, if you can’t get anyone to open your emails, all that hard work will have gone to waste. So what can […]

How To Make The Most Of Your Time In The Digital Age

If there is one thing we could all do with more of, it’s time. However there are always only going to be 24 hours in every day, and it’s about how you manage your time productively within those 24 hours that will ensure you can be at your most productive, in both business and personal […]

How To Pick The Best Subject Line For Your Marketing Email

You might have heard the expression people shouldn’t ‘judge a book by its cover,’ but have you ever heard the phrase ‘never judge an email by its subject line?’ No? That’s because it doesn’t quite ring true. In these contemporary times, people are busy than ever, they are time-poor and aren’t interested in wasting a […]

How To Do Keyword Research

Doing thorough keyword research will help you decide on which keywords to target and will ensure you produce smart, optimized web pages and content that will help you appear in the search engine results for those keywords, helping your business become more visible and more traffic being diverted to your website. So what exactly is […]

How To Add Meta Tags To Your Website

Adding Meta Tags to your website is essential and can help improve the visibility of your website. But what are Meta Tags, and how do you make sure you have added them correctly? Read on to find out! What are Meta Tags? Meta tags are little pieces of data that help search engines better understand […]

Pay Per Click Advice For Beginners

A successful business needs to have a robust online presence, and to do so; you need to be visible in search results. If your customers can’t find you, they won’t know about your business and the great products and services you have to offer. So how can you ensure that your business comes top in […]

Lead Generation Tips For Small Businesses

Lead generation is one of the most important aspects of any business. If you want to continue to grow and expand, you need to be able to retain loyal customers but also to continuously find and secure new ones so that your business continues to succeed year upon year. Of course, if you are a […]

Content Planning For Digital PR

When it comes to planning a digital PR campaign, it’s fair to say that there is lots to consider, and making sure that you get a good ROI is essential. An effective digital PR campaign will see a higher flow of traffic to your website and boost your online presence creating greater admiration for and […]

How To Get More Clicks From Google AdWords

If you want to improve your click-through rate on Google Adwords, then follow these useful tips! 1. Utilize all types of ad extension There is a variety of ad extensions available to help make your ad more visible. Make sure you take advantage of the full range of ad extensions which will help make yours […]

How To Understand Your Readability Score

We all know that good content can help to boost your business’s SEO, increase awareness of and trust in your brand, and help you reach and connect with customers, both new and old. But what makes good content? It’s anything that provides value to your intended audience; it comes in many forms and will be […]

Why Content Marketing And Digital Strategy Go Hand In Hand

Whatever kind of business you are in, a solid, strategic content marketing strategy can help you find greater success. However, many business owners find themselves so caught up in the operations side of things that they end up neglecting to appreciate just what a difference it can make. When you produce great content, it can […]

Has The Number Of Visitors To Your Website Dropped? Here Are Some Possible Causes

Keeping people coming to your website can be challenging. However, there are lots of things you can do to get new and old customers returning to your website, browsing your products and services and making those all-important purchasing decisions. However, there are times where you might notice a sudden decline in your website traffic, and […]

All You Need To Know About Setting Up Facebook Business Manager

Facebook Business Manager is essential for anyone who has a business and uses Facebook as a promotional platform. The tool provides lots of great features and insights that can help ensure you make the most of Facebook, and it’s free and straightforward to use so even those who have an aversion to all things social […]

How To Improve Your Link Building

One of the most productive ways to boost your SEO and drive more traffic to your website is by link building. Simply put, link building is how you get URLs to your website placed around the web so that you become more visible, are considered more trustworthy and knowledgeable and more customers can find you.  […]

Write Better Content With These Useful Tips

Every smart business knows that putting out relevant, valuable content is a great way to keep your brand at the forefront of your customer’s minds, to improve your SEO, to drive traffic to your business and boost your reputation. So how can you write better content to ensure that it does all of the above? […]

How To Write Headlines That People Will Click On

If you want to post effective content that works for your business, you need to ensure you create enticing headlines to draw your reader in. In this busy, modern world, people have less and less time and are more and more impatient. They want things to happen right now, and if they don’t then, they’ll […]

Types Of Blog Post To Boost Your Business

When it comes to writing your business blog, there may be times where you get stuck for ideas. You want to give your audience different types of exciting, valuable content, you want to boost your SEO and see your company website appear higher and higher in search results for your target keywords, you want your […]

How To Find Your Businesses USP

One thing that every business should be clear on is their unique selling point. Without a USP to promote the products and service you offer you are going to have a hard time trying to convince customers that they should choose your brand over another. A great USP, however, will entice new customers, have them […]

Tools To Help Your Content Strategy

Having great ideas for content is one thing, but what do you do with them? While you might have done all your research, know your target readers and even where you want your content to appear, it’s never quite as simple to ensure that your content marketing is successful. Luckily there are lots of excellent […]

How To Write Great PR Copy

Writing excellent PR copy can be tricky, and if you don’t have a dedicated resource in your business to do so, it’s challenging to get right. However, taking the time and making an effort to learn how to do this can help you achieve more success, and get your business noticed. So what are some […]

Do You Understand Your Buyer’s Journey?

Every new customer you ever had started on a journey that led them to make a purchasing decision. Understanding your buyer’s journey and making sure that you nurture them and meet their expectations each step of the way will mean that so many more people make it to the end, where they decide to buy […]

Brilliant Tactics For Inbound Marketing

Inbound marketing is a useful way to ensure your business continues to grow. However, keeping your inbound marketing tactics fresh and current will go even further, and help to boost traffic to your website, improve sales figures and see your ROI soar. So what are some proven methods for inbound marketing that will help you […]

Why Using InBound MarketingServices Is A Smart Choice For Your Business

Using inbound marketing can be a great way to increase website traffic and help to turn those browsing your website into buying customers. Inbound marketing solutions will help make sure that your business stands out from the crowd and that your marketing campaigns reach your target audience and make them pay attention. Inbound marketing is […]

How Data Collection Will Help Inform Your Marketing Campaigns

Data collection and analysis should be an integral part of any business’s marketing strategy. Without doing so, it is near impossible to understand the behavior of your customers, their needs and what you need to do to attract and retain their attention and ultimately get them to buy from you. So what kind of data […]

Mobile App Vs Website – The Essential Differences That Are Important For Marketing

Marketers need to understand the important differences between a business’s mobile app and their website. Both are handy platforms from which to promote your business and entice new customers, but the marketing plan for each should be entirely separate. Here are some things to think about. The set up is different. Your website will be […]

Practical Tips For Delivering A Kickass Presentation

Whether you are delivering a presentation to your boss, some new employees or to new business partners or customers, it can be no mean feat trying to get it just right. Smart business people know that whether they are pitching for a new client, delivering a sales or marketing presentation or anything in between that […]

How To Create Loyal Customers

Every smart business will recognize that keeping a loyal customer base – ones who not only keep returning to buy from them again and again but also recommend others to do the same, is invaluable. If you can not only entice a person to buy from you once, but to do so repeatedly you can […]

Is It Good To Market Your Business On Every Platform Out There?

When it comes to good business marketing, being strategic is vital. It’s so easy to think that more marketing is better, but it’s not always what’s best for your business. Marketing gone wrong can do more harm than good, so instead of just making sure that you have a presence on every available platform you […]

How To Create A Smart Business Facebook Page

Facebook can be a useful business platform where you can promote your products and services, and reach new customers, as well as create a sense of community and feeling of loyalty amongst those customers you already have. So how can you ensure that you have a smart Facebook business page and that you are using […]

Blogging Trends For Businesses

Every smart business knows that blogging can be helpful in terms of connecting with new potential customers, improving SEO, boosting your brand and showing that you want to provide useful, relevant information to those that find it. However, understanding what kinds of things work well in a blog (as well as though that don’t) is […]

Essential Roles In Every Great Digital Marketing Team

To implement an effective digital marketing strategy, every business needs a great digital marketing team. Now, while not every business can hire a group of individuals to do so, it can still be helpful to understand the different roles that one might employ to fully comprehend the types of jobs that need to be covered. […]

Why Link Building Is Important For SEO

What Is Link Building? Link building is the process of getting other websites to link back to your own. Doing so helps to boost your businesses SEO and drives more traffic to your site thus increasing its authority. Backlinking is essential as it is one of the things that Google takes into consideration when determining […]

Useful Tips To Get People Engaged With Your App

Having an app for your business can be an excellent way to engage with new customers and promote your brand. However, devising a successful and relevant app that people will use can be challenging. So what can businesses do to ensure that customers not only download their app but actively engage with it? Here are […]

Three SEO Tips To Help Boost Your Business Website

When it comes to boosting your sales figures a great business website is essential. However, for many businesses building a website that adheres to SEO best practice is challenging, and without specific expertise in the area, they can quickly end up making technical SEO mistakes that could harm their visibility and stop them reaching their […]

The Basic Principals Of Google Ads

Understanding the basic principals of Google Ads can be helpful for any business who wants to try to boost its revenue through paid search marketing.  Google Ads (which used to be called Google AdWords) is Google’s ‘in-house’ marketing services and, in short, means that you can place results for your business to appear on a […]

Improve Your Social Media Strategy Using These Simple Tips

Advertising your business through social media can be an extremely effective way to reach potential new customers, retain the loyalty of old ones and let people know about who you are, what you offer and how you can solve their problems. However, before pouring money into advertising on social media, it is essential to have […]

Ways to Influence Emotions in Business To Business

We have all been told time and time again that the number one thing that influences people to buy is by appealing to their emotions. The research proves consistently that even purchases that we wouldn’t necessarily consider to be emotional ones are still made because of how we feel. We’ve got to remember that at […]

Use Social Listening In Your Sales Strategy

All contemporary businesses know that social media can be harnessed as a powerful tool to boost your sales. Social listening is part of that and businesses that want to come up with a robust digital marketing strategy should include social listening as part of their plans. So what is social listening? Social listening is the […]

How To Persuade People To Buy From You

If you are thinking about buying something, what convinces you to go from ‘thinking’ about it to actually doing it? That’s precisely the area that many business owners need to focus on, that blink of an eye moment where a decision is made. So what can businesses do to persuade people to buy their products […]

What To Include In A Business Newsletter

A regular business newsletter can be a great way to communicate with your customers, show off your products and services, and keep your company at the forefront of your customer’s minds. However, done improperly and sending out a newsletter could do more harm than good, irritate your customers and damage your brand and reputation. So […]

How To Build An Effective Marketing Team Within Your Business

Do you have a dedicated marketing team within your business? If you don’t you should think about hiring! We know it’s hard, especially for small, start-up businesses to dedicate much of their budget to marketing, but this is where you can be most effective when it comes to seeing your business grow. Hiring the right […]

How To Create An Effective And Powerful Customer Satisfaction Guarantee

Whatever kind of products or services you offer, you should consider selling them with a robust customer satisfaction guarantee. Why? Because doing so is a vote on confidence in yourself. It’s saying that you are so sure your product or service will please your customers that you are willing to put a wager on it. […]

How To Improve Your Link Building

Link building is difficult to get right, but if you do, your efforts will be massively rewarded. Having links from relevant, trustworthy sites back to your own can improve your SEO and bring in new customers from different sources, as well as making your brand more visible and appear more trustworthy too. But how can […]

What’s So Good About Facebook Messenger Ads?

Facebook launched its Messenger ads almost two years ago, and they quickly became a favorite space for businesses to reach out directly to their customers and promote their products and services. This social media marketing tactic, if done well, can open up a dialogue between businesses and customers, and can create a conversation that makes […]