Inbound marketing is a useful way to ensure your business continues to grow. However, keeping your inbound marketing tactics fresh and current will go even further, and help to boost traffic to your website, improve sales figures and see your ROI soar.
So what are some proven methods for inbound marketing that will help you achieve this? To better understand, you can look at the different stages that it takes for an inbound marketing campaign to be successful and how you go about utilizing smart, well thought out tactics to make each stage work optimally.
First, you need to attract customers.
Attracting people to your website can be done by:
Building your SEO. Making sure you have good SEO is a continually evolving process. The more visible you are in search results, the more likely people will come to your site to find what they are looking for.
Investing in PPC. Pay per click campaigns can help to boost the visibility of your website and keep those new customers rolling in.
Taking time to engage in social media. Social media platforms are incredibly useful to attract new leads and connect with people that might be interested in your products and services. Don’t underestimate the value of social media and make sure you have dedicated resources to keep these accounts up to date and working well for you.
Then you need to convert your customers.
Converting your customers by:
Offering valuable content. Content offers can be a great way to entice people and keep them progressing on their buyer’s journey. Free ebooks, useful tools, how-to tutorials and webinars and all good examples of free offerings that could help to increase your conversion rates.
Have powerful calls to action. Make sure that you tell your customers what you want them to do. Creating CTAs doesn’t just have to be about making a sale. Encouraging your customers to share your content or follow you on social media or sign up for your newsletter are all critical and then you can convert them into loyal customers further down the line.
Creating useful landing pages. When a person enters your website, you want to be able to capture as much information about them as possible. Creating different landing pages with various offers will help you to target specific audiences and measure your success as well.
Closing the sale:
The above stages are all about creating qualified leads that then need to turn into customers. This is where the value and quality of your products and services come into play, as well as offering exceptional customer service. By being genuinely helpful and putting your customer’s needs as a priority above everything else, you can improve your reputation and create a positive reaction to your brand.
Asking for feedback on customers experience, creating surveys that will capture information, getting customers to promote your brand through loyalty schemes and referral programmes are all good ways to keep your customers loyal and returning to you, as well as getting your existing customers to recommend your business to others.
Inbound marketing is all about releasing the right content at the right time to ensure that each stage of the buyer’s journey exceeds their expectations. Doing so can make a massive difference to your reach, your traffic, your sales and the number of loyal customers you have. So take the time and make an effort to put in place these tactics and see what a difference it can make to your business.
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