For smaller businesses, digital marketing can feel like a complex burden that’s too much of a challenge to dedicate any real time or resource too. However, while there are lots of ways to spend big on digital marketing, the good news is you don’t have to have much of a budget to use some of […]
One thing that every business should be clear on is their unique selling point. Without a USP to promote the products and service you offer you are going to have a hard time trying to convince customers that they should choose your brand over another. A great USP, however, will entice new customers, have them […]
Having great ideas for content is one thing, but what do you do with them? While you might have done all your research, know your target readers and even where you want your content to appear, it’s never quite as simple to ensure that your content marketing is successful. Luckily there are lots of excellent […]
Writing excellent PR copy can be tricky, and if you don’t have a dedicated resource in your business to do so, it’s challenging to get right. However, taking the time and making an effort to learn how to do this can help you achieve more success, and get your business noticed. So what are some […]
Every new customer you ever had started on a journey that led them to make a purchasing decision. Understanding your buyer’s journey and making sure that you nurture them and meet their expectations each step of the way will mean that so many more people make it to the end, where they decide to buy […]
Inbound marketing is a useful way to ensure your business continues to grow. However, keeping your inbound marketing tactics fresh and current will go even further, and help to boost traffic to your website, improve sales figures and see your ROI soar. So what are some proven methods for inbound marketing that will help you […]
Using inbound marketing can be a great way to increase website traffic and help to turn those browsing your website into buying customers. Inbound marketing solutions will help make sure that your business stands out from the crowd and that your marketing campaigns reach your target audience and make them pay attention. Inbound marketing is […]
Data collection and analysis should be an integral part of any business’s marketing strategy. Without doing so, it is near impossible to understand the behavior of your customers, their needs and what you need to do to attract and retain their attention and ultimately get them to buy from you. So what kind of data […]
For lots of businesses doing social media in-house seems to make the most sense. Often, instead of having a dedicated social media person or team, the job of keeping social media accounts up to date falls on the shoulders of someone with another job, who does it as and when they can fit it around […]
Marketers need to understand the important differences between a business’s mobile app and their website. Both are handy platforms from which to promote your business and entice new customers, but the marketing plan for each should be entirely separate. Here are some things to think about. The set up is different. Your website will be […]
Whether you are delivering a presentation to your boss, some new employees or to new business partners or customers, it can be no mean feat trying to get it just right. Smart business people know that whether they are pitching for a new client, delivering a sales or marketing presentation or anything in between that […]
Every smart business will recognize that keeping a loyal customer base – ones who not only keep returning to buy from them again and again but also recommend others to do the same, is invaluable. If you can not only entice a person to buy from you once, but to do so repeatedly you can […]