When it comes to good business marketing, being strategic is vital. It’s so easy to think that more marketing is better, but it’s not always what’s best for your business. Marketing gone wrong can do more harm than good, so instead of just making sure that you have a presence on every available platform you […]
Facebook can be a useful business platform where you can promote your products and services, and reach new customers, as well as create a sense of community and feeling of loyalty amongst those customers you already have. So how can you ensure that you have a smart Facebook business page and that you are using […]
Every smart business knows that blogging can be helpful in terms of connecting with new potential customers, improving SEO, boosting your brand and showing that you want to provide useful, relevant information to those that find it. However, understanding what kinds of things work well in a blog (as well as though that don’t) is […]
To implement an effective digital marketing strategy, every business needs a great digital marketing team. Now, while not every business can hire a group of individuals to do so, it can still be helpful to understand the different roles that one might employ to fully comprehend the types of jobs that need to be covered. […]
What Is Link Building? Link building is the process of getting other websites to link back to your own. Doing so helps to boost your businesses SEO and drives more traffic to your site thus increasing its authority. Backlinking is essential as it is one of the things that Google takes into consideration when determining […]
Having an app for your business can be an excellent way to engage with new customers and promote your brand. However, devising a successful and relevant app that people will use can be challenging. So what can businesses do to ensure that customers not only download their app but actively engage with it? Here are […]
When it comes to boosting your sales figures a great business website is essential. However, for many businesses building a website that adheres to SEO best practice is challenging, and without specific expertise in the area, they can quickly end up making technical SEO mistakes that could harm their visibility and stop them reaching their […]
One thing that all businesses should try to understand is their buyer’s journey. That is what it takes for them to decide they are interested in buying something, look it up, research it, compare it with other versions and ultimately decide to buy it. Businesses that take time to investigate this process can tap into […]
Understanding the basic principals of Google Ads can be helpful for any business who wants to try to boost its revenue through paid search marketing. Google Ads (which used to be called Google AdWords) is Google’s ‘in-house’ marketing services and, in short, means that you can place results for your business to appear on a […]
Advertising your business through social media can be an extremely effective way to reach potential new customers, retain the loyalty of old ones and let people know about who you are, what you offer and how you can solve their problems. However, before pouring money into advertising on social media, it is essential to have […]